Category: Postgraduate

Only 5 years to digitally transform

Digital transformation

“Digital transformation is an obligation for organizations, because in 5 years everything will have evolved in such a way that whoever is not able to catch up will run the risk of disappearing.”

This phrase by Vicente Ballester, founder of the key company i, a business management consultancy with more than 30 years of experience, could be considered by many as a sentence, but in reality it presents us with the digital transformation as an opportunity to increase the competitiveness and efficiency of companies.

We are in a moment of change that must be used to develop strong companies and people who can integrate into new digital business models. This will allow you to compete with larger companies and open up new markets, but also, as Ballester predicts, will cause outdated organizations to disappear. Digital transformation has been successfully implemented in customer service, in the recruitment and retention process of personnel, in relationships with suppliers, in the search for greater operational efficiencies and, truly, every aspect of a company is an area of chance. Simply analyze the following cases where technology completely redefined companies and opened new business strategies that see technology as a powerful ally.

For example, luxury car maker Porsche has made its customer service a unique experience by investing heavily in digital strategies to deliver a service that lives up to its image. It launched a roadside assistance program for its clients that includes the integration of the GPS system to calculate the closest roadside assistance provider and uses SMS messages to ensure effective communication with customers and assistance providers.

For its part, Domino’s Pizza has expanded the ways in which its customers can communicate with them and place their orders through text messages with its new AnyWhere platform from smartphones, smartwatches and smart TVs.

Digital transformation is not the acquisition of technological tools, but the adoption of an innovative mentality that is capable of proposing digital solutions, which is what Domino’s Pizza and Porsche did, how will you change your company?

* With information from Cio, just click here and find out what other companies have taken advantage of the digital transformation.

Are you interested in knowing more? Learn about the learning solutions we have for you:

Online Diploma: Leadership for Digital Transformation.

Educational freedom and equity: the best investment for Latin America

The countries of the region “have enormous possibilities to work together” in this regard: experts.

Faced with an environment of global uncertainty regarding our status as economic partners with  North America , as well as unequal opportunities among citizens, it is appropriate that as Mexicans we stop looking up for a moment and shift our focus to our Latin American soul  .

With this end in mind, the  Tecnológico de Monterrey , Campus Monterrey, invited Colombian politician Gina Parody and the rector of the Universidad de los Andes de Colombia, Pablo Navas, to talk about what they considered a key issue for moving forward as a region: quality education.

During the discussion table  Talent – equity: education and government in favor of the brightest minds , both characters affirmed that Latin American countries “have enormous possibilities to work together” in that sense and, to offer the public an example of how to achieve it, They shared the results of initiatives applied in their country.

The first is the  Ser Pilo Paga program , whose main objective is to change the reality of young people with a  future  that “they do not decide themselves, but is defined by the place where they are born, that is, luck,” as Parody explained. This consists of awarding  scholarships  to the young people with the highest qualifications and who really need it. Those who obtain them “it is not by levers, it is truly by their merits,” added the former Minister of Education and former Senator of the Republic in Colombia.

“Let’s think about it like this: if we have an Olympic-size swimming pool and everyone has the same starting point, the one who arrives first is the one who has practiced the most, the one who tries the most, the most disciplined. But they all came from the same point. That’s what we tried to do, match the starting point, “he added.

For his part, Navas shared a model that is implemented within his institution called I Want to Study. This consists of supporting young people to study a  quality higher education  to push them to achieve their dreams.

The students commit both to the institution for the future and, according to their level of success, to return the aid received in the form of donations to promote a new generation. This ensures  sustainability . The idea was born after the university “realized that the best investment that can be made from a social and financial point of view is to take those brilliant minds and give them a push,” commented the rector.